Wildfires are dynamic and unique threats. Unlock your home’s water as a steadfast defense to face these challenges.
Being Fire Strong means feeling more confident, more prepared, in the face of wildfires.
By intelligently using water, your most effective tool against fire, Fire Strong’s wildfire irrigation system protects the most vulnerable areas around your home.
Utilizing the advantages of IoT components, it’s targeted, responsive, efficient, and built around the latest in fire science.
Our system ensures targeted protection against ignitions in the non-combustible perimeter that are highest-risk for damage and total home loss.
Well water is not infinite. The system continuously sprays with just enough water to deny embers the chance to ignite.
Our IoT components and network infrastructure allows homeowners to react to threats remotely and a safe distance from danger.
One of the most critical areas to protect is the non-combustible perimeter, the first five feet around your home, where most ignitions from wind-blown embers occur.
Stopping small ignitions in the non-combustible perimeter before they become catastrophic is the most effective tool of defense.
Most sprinkler-based wildfire systems waste water by running non-stop, even when it’s not needed — a big risk for homes on wells with limited supply.
Fire Strong’s system uses water more wisely, spraying only what’s needed, when it’s needed. Smart water use isn’t optional — it’s essential.
Our irrigation system combines smart zoning and unprecedented control while using the minimum amount of water actually needed to put out small ignitions and mitigate the fuel that embers need to ignite.
Homeowners can keep their structures better protected until the threat has receded.
Get early access to our early adopter program and protect your home before wildfire season ramps up
Whether you are installing a new water-based defense system or retrofitting an existing one, our components will ensure your system is efficient and connected.
With our mobile app, you can monitor your system and remotely activate defense measures with just a tap.
Stay connected and in control—wherever you are.
The heart of your wildfire defense system — coordinating your smart valves into one intelligent, responsive network.
It ensures your entire property works together seamlessly.
This is the gatekeeper of your wildfire defense, automatically controlling water flow with precision and efficiency.
It delivers just enough water exactly when needed.
With each year, the effects of wildfire devastation grows
Based in Southern Oregon, Matt has spent over seven years building high-performance custom homes. As wildfire threats increased, he recognized that resilience must be part of performance. Volunteering with the local fire department and earning his NFPA Wildfire Mitigation Specialist certification deepened his understanding. He began integrating fire-resistant materials and designs—but noticed a major gap: water was underutilized. This realization sparked the creation of Fire Strong, focused on bringing smarter wildfire protection tools and education to homeowners.
Matt holds licenses from the Oregon CCB, the Oregon Landscape Board (Irrigation Installer), and NFPA certification in wildfire mitigation.
Max Mattson, based in the Chicagoland area, met Matt during college, where their friendship eventually sparked a collaboration on the Fire Strong project. With a background in physics, chemistry, data science, and algorithm development, Max applies his expertise to develop prototypes that bring Fire Strong’s vision to life. His deep understanding of complex systems, combined with the team’s unique insights into wildfire behavior, has been instrumental in shaping effective, technology-driven solutions.
Max holds a Ph.D. in Physical Chemistry from Colorado State University and continues to drive innovation at the intersection of science, data, and wildfire resilience.
Mr. Hoffmann resides in Madison, WI with his wife and 2 Daughters. He has served in a range of roles from System Engineer to CTO to Business Development Managing Director. His career has been focused on producing innovative solutions and products. He holds 6 USPTO Patents in the IoT sector and has a career focus of facility and mobile assets monitoring. Mr. Hoffmann brings an innovative approach of business to Firestrong. He supports mechanical and electrical design of the products along with driving strategic planning and growth through thoughtful product management.
Mr. Hoffmann holds a Master of Science in Mechanical Engineering from UW-Madison.
Based in Philadelphia, EJ helps businesses and individuals through the ideation, design, and development of digital solutions. He coordinates a multi-faceted effort between stakeholders, designers, and developers to create robust web and mobile solutions for nuanced problems.
EJ has managed his own software development company, where he wore many hats as an architect, project manager, designer, and developer. EJ is a graduate of DePauw University in Indiana, where he studied computer science.
Outside of work, EJ loves bouldering and slapping a little bass from time to time. He also has an (un)healthy passion for Philadelphia sports teams.
Take our fire safety assessment and be notified when Fire Strong becomes available in your area.